Tata Power - Group Head - Digital Marketing

Group Head - Digital Marketing

Deliverables:

- Manage all digital platforms like mobile app, website and be accountable for customer user experience

- Contribute to developing and enhancing the UI/UX of various platforms

- Work on automation technologies to bring in efficiencies

- Enhance online presence through different campaigns including Email, SEM, SEO, social media and display advertising campaigns

- Drive Persona based marketing

- Drive traffic on website

- Responsible for designing and developing of a comprehensive digital communications and social media strategy

- Design, build, and enhance the social media presence of Tata Power

- Measure and report performance of all digital marketing campaigns

Skills:

- Hands on experience of managing different digital platforms like apps, website etc.

- Experience of managing the UI/UX with a customer centric thought process

- Strong analytical skills and data-driven thinking

- Proficient in written and verbal communication skills

- Ability to think strategically for out of the box solutions