Tata Consumer Product - Senior Manager - Innovations Capital Foods

Senior Manager - Innovations Capital Foods

Key Deliverables in this role:

Financial Outcomes:

- Drive the NPD agenda in line with business priorities across both India and International on initiatives that will deliver on Innovations targets as a % of turnover.

- Leverage different idea generation platforms to identify sizeable compelling ideas for NPD to deliver growth in the mid-long-term horizon for both Chings Secret and Smith and Jones Umbrella Brands.

- Prepare a robust plan for NPD projects with clear milestones, timelines, owners and KPIs; track progress and ensure projects are executed on time and in an agile manner.

- Develop the product specifications in consultation with the consumer insights, marketing, sales (India/International etc.), packaging, and the R&D teams.

- Develop the P&L for new launches and business plan for 3 years in consultation with Finance, Category teams, India Sales, and International Teams.

- Develop consumer insight-based concept product propositions, superior claims, pack format and design, persuasive communication and deliver a sustainable marketing mix.

- Lead the pilot launch for NPD in case of completely new products / brands (not brand extensions) and then successfully transition to marketing /country teams for commercial launch - work closely with India sales & category teams to see projects through to the market execution stage. Be the supplier of New products and assist in transferring the innovation product x tool kit to countries for launch in respective geographies.

- Develop consumer insight-based concept product propositions, superior claims, pack format and design, persuasive communication and deliver a sustainable marketing mix!

- Lead the pilot launch for NPD in case of completely new products / brands (not brand extensions) and then successfully transition to marketing team for commercial launch - work closely with sales, category, and international teams to see projects through to the market execution stage!

Customer Service:

- Responsible for building a robust marketing mix for Category team to take forward - Category understanding, building brand communication assets, building a pitch for Customers, Launch deck for Sales team, promotional plans for first 3 months.

- Understand the push-pull dynamics of cross functional working and Manage complexity and simplify decision making.

Internal Processes:

- Manage the innovation funnel stage gate process for key projects in line with business KPIs.

- Manage the Feasibility forum, Bi-weekly forum and CFT platform for NPD.

- Work closely with cross functional teams to deliver on the strategic pillars of the NPD funnel, drive ownership and accountability across the organization for NPD projects.

Critical success factors for the Role:

- 6-8 years of marketing and brand management experience. Exposure to sales would be an advantage.

- Educational Qualification - MBA (Major in Marketing preferred)

- Ability to Demonstrate Marketing thinking and high-quality of crafting to build consumer centric concepts and superior product mixes based on real need states.

- Commercial acumen to be able to efficiently manage the P&L, Foresight for planning ahead and future proofing business plans.

- An attitude of Ownership and being self-driven to go beyond the brief and deliver growth despite competitive or internal challenges. Flexibility and agility in adapting to changing business scenarios.

Desirable success factors for the Role:

- 2-3 years' experience in innovation function desirable

- Prior experience in working closely with cross functional teams to jointly drive business KPIs. TCPL Growth