Tata Consumer Product - Senior Manager - Digital & eCommerce

Senior Manager - Digital & Ecommerce

Key Deliverables in this role :

Financial Outcomes :

- Digital Marketing across categories of Capital Foods.

- Define mid-long term digital Marketing strategy for all Capital Foods categories; define in year priorities/activities to ensure movement towards mid-long-term goals.

- Deliver on Category wise Performance by meeting committed Net Sales Revenue and EBITA.

- Digital Brand equity scores for key brands and Responsible for Ad reach and awareness targets.

- Lead Cost Savings actions through process improvement.

- Manage all digital marketing channels (e.g. website, blogs, emails, and social media) to ensure brand consistency.

- Drive Ecommerce Sales , SKU Conversion Metrics, ROAS.

- Measure ROI and KPIs and prepare relevant budgets.

- Oversee relevant social media accounts / connects / handles.

- Manage and improve online content, considering SEO and Google Analytics.

- Help managing new tech and data driven marketing for the company.

- Consumer Centricity and Stakeholder Management.

- Strong Consumer empathy towards Brand Communication and digital marketing.

- Ahead of industry growth in categories by ensuring gain in market share, Consumption growth by increased household penetration.

- Be the visible voice and advocate for the Digitally engaged consumer within the organization.

- Develop specific campaigns to create and maintain high levels of customer interaction and enable moment marketing.

- Collaborate with marketing teams to lead digital media plan, strategy, and marketing.

- Building influencer strategy intelligence for relevant brands in TCPL.

- Be the creator and custodian of Digital Focused Content.

- Digital Brand equity scores for key brands.

- Other surrogate digital metrics - You Tube Followers, Video Likes, Campaign virality metrics (Impressions, Likes, Shares, Dwell Time, Engagement Rates etc).

- Internal Process Improvement.

- Conversion of business opportunities to innovative digital marketing solutions and translate strategy into breakthrough process and technology.

- Build a comprehensive Content Library for different digital assets.

- Innovation and Learning.

- Leading Digital Transformation & People Agenda.

- Driving Industry First digital Marquee ideas, through innovation that raise the bar for TCPL and set benchmarks in media or FMCG.

- Agency management and management of Inhouse Creative Team to ensure we deliver to our brand campaigns and digital marketing plans for the organization.

Critical success factors for the Role :

Educational Qualification :

- MBA preferred (General Management, Sales & Marketing) or master's degree in marketing, Digital technologies, or relevant fields.

- Overall Experience of 6-9 years.

- Proven work experience in Marketing field with last 2-3 years as a Digital marketing lead in FMCG space.

- Demonstrable experience in Content development, designing and implementing successful digital marketing campaigns.

- Strong understanding of how all current digital marketing channel's function.

- Solid knowledge of online marketing tools and best practices.

- Hands on experience with SEO/SEM, Google Analytics, CDP/DMP, Digital media plans.

- Strong knowledge of digital eco system.