Tata Consumer Product - Manager - Marketing Innovations - Beverages Segment

Key Deliverables in this role:

- Financial Outcomes

- Launch & Sustain innovations

- Participate in Identifying opportunity areas to grow business through geographic expansion, range extension or new product introduction

- Follow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix during the launch prep.

- Create launch & sustenance plan for pilots in line with business objectives

- Deliver topline & bottom-line of the launch and manage inventory/working capital for new launches

- Deliver the plan in full in liaison with sales and in line with agreed timelines

- Own A&P for the projects and 360 degree marketing plan. Own the P&L through the pilot.

- On successful pilot launch, plan for scale up and handover to category teams post validation of proof of concept

- Analyze and present a NPD performance update and present recommendations / interventions to strengthen/scale up/kill the product launch

- Actively support various cost control and waste minimization initiatives

- Ongoing evaluation of launched brand performance and initiate corrective actions to improve brand salience amongst the target audience

- Customer Service

- Responsible for GTM plan and execution, which consists of

- Work closely with Ecom, MT, GT team to create the GTM strategy

- Be the key stakeholder in project management - Drive CFT to ensure regulatory, packaging, product, production, financials and other legs of the project work smoothly till product delivery to market

- Feedback post launch across retailers, consumers of NPD and take continuous actions to deliver targeted objective

Internal Processes:

- Create the marketing mix & brand assets including packaging, logo, brand book

- Work closely with agencies and internal teams to deliver the project on time

- Experience to analyze and understand consumer trends data to ideate on new innovation opportunities

- Innovation and Learning

- Create the innovation pipeline

- Participate in the beverages innovations pipeline process from ideation, concept development to project management

- Create a sharp marketing mix for the brand and buzz worthy launch and communication plan

- Build deep consumer understanding the consumers behaviours to develop products that are in line with TCP's business strategy

Critical success factors for the Role:

- 4-6 years of marketing experience

- Must have min 2-3 years' experience in innovation/marketing

- MBA from a premier B-school

Desirable success factors for the Role:

- Good communication skills and stakeholder management capabilities

- Exposure to sales would be an advantage

- Familiarity with the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities

- Design thinking: Communicate consumers' requirements throughout the business to ensure that their needs and desires are the focus of future activity

- Uses qualitative market research tools to identify need gaps; can translate consumer desires into brand development opportunities

- Promote understanding of the core values and personality of the brand