Tata Consumer Product - Manager - Innovations - Foods Marketing

Manager - Innovations - Foods Marketing

Key Deliverables in this role:

Financial Outcomes:

Evaluation and Validation: Develop evaluation metrics to scope out and finalize categories of interest. Conduct rigorous testing and validation of innovation P&L by liaising with Finance, R&D, Factory etc

Customer Service:

- Consumer centric mindset

- Closely track the category for competition mapping and new trends for growth and plan innovation pipeline

- Leverage different idea generation platforms to identify sizeable compelling ideas for NPD to deliver growth in the mid-long-term horizon

Internal Processes:

- Project Management, Collaboration and Knowledge Sharing

- Drive the NPD agenda and lead CFTs in line with business priorities - initiatives that will deliver on targets for NDP as a % of turnover

- Lead, Plan and execute 100% marketing initiatives - focused in the digital universe.

- Responsible for all marketing activities for the related Portfolio - interaction with agency in product & communication development, promotions

- Manage complexity and simplify decision making

- Drive thinking of new channels, premium products, differential route to market.

Educational Qualification:

- MBA with strong experience in innovations role works well

- 2-5 years of relevant work experience

- Prior experience in FMCG and FMCG Innovation, a must

- Comfortable working in a fast paced, ambiguous environment

- Relevant experience in handling NPDs especially food brands will be preferred