Tata Consumer Product - Manager - Innovations

Manager, Innovations (RTD: Ready to Drink)

Key Deliverables in this role:

Financial Outcomes:

- Create launch & sustenance plan for pilots in line with business objectives

- Deliver topline & bottom-line of the pilot

- Deliver the plan in full in liaison with sales and in line with agreed timelines

- Own A&P for the projects and 360 degree marketing plan

- On successful pilot launch, plan for scale up and handover to category teams

Customer Service:

- Marketing Mix: Develop the complete marketing mix for the portfolio- product, packaging, communication, media including digital and execution of all ATL & BTL inputs in partnership with Trade marketing team.

- Responsible for annual brand strategy, brand health, topline and margins.

- Digital Marketing : Design and develop new innovative digital programs across multiple platforms while making use of the disruptive technologies such as AI

Internal Processes:

- Work closely with Ecom, MT, GT team to create the GTM strategy

- Be the key stakeholder in project management - work with CFT to ensure regulatory, packaging, product, production, financials and other legs of the project work smoothly till product delivery to market

Innovation and Learning:

- Lead the RTD innovations pipeline from ideation, concept development to project management

- Create the marketing mix & brand assets including packaging, logo, brand book

- Work closely with agencies and internal teams to deliver the project on time

- Create a sharp marketing mix for the brand and buzz worthy launch and communication plan

Critical success factors for the Role:

Educational Qualification: MBA (Major in Marketing)

Experience: 7-10 years of marketing experience

Min 2-3 years experience in Innovation function

Desirable success factors for the Role:

- Exposure to Ready to Drink Beverages Category would be an advantage

- Exposure to sales is an added advantage

- Stakeholder Management

- Process Orientation.

- Excellent coordination skills

- Strong analytical and planning skills