Tata Consumer Product - Brand Manager - Spices Segment

Key Deliverables in this role

Financial Outcomes:

- Anchor the volume, revenue and profitability targets for the brand, by working closely with cross functional teams and proactively solving for business challenges

- Monitor & ensure brand profitability including Revenue, Gross Margins & MAPE through relevant price & cost interventions.

- Develop and implement annual marketing plan for the category to achieve the volume and revenue target and improve profitability of the category

- Ensure adherence to media planning process and timelines, creation of strong media plans, discipline of regular reviews

- Deliver growth by improving brand health metrics such as awareness, offtakes, market share, penetration & distribution

- Responsible for demand generation as well as co-leading trade schemes with Shopper Marketing team

- Independently lead brand strategy and devise GTM accordingly to deliver portfolio growth

- Get a strong category and competition understanding to identify growth opportunities

- Expand margins by leading cost saving initiatives with Cross functional teams

- Work and improve on 6Ps of the assigned brand to ensure delivery of business and brand metrics

Customer Service:

- The brand needs strong ability to unlock insight - to find the way to win in the competitive context - and then design and execution of marketing assets including ATL/ BTL/ team engagements and festive campaigns.

- Be the voice of consumer and deliver strong consumer actionable insights & convert them into impactful trade and consumer activations/ initiatives to grow business metrics

- Conduct analysis using internal & external reports/research and implement data driven brand initiatives.

Internal Processes:

- Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.

- Work with procurement & supply chain teams to ensure stock availabillity

- Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.

- Monitor & influence demand forecasting and adapt plans as required.

Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies) by:

- Ensuring sharp understanding of brand agenda & ensuring timely issuance of briefs.

- Evaluate and enable deployment of relevant plans to achieve brand objectives.

- Review plans on an ongoing basis (including spends) to adapt as required

Innovation and Learning:

- Work closely with R&D, Packaging, production & manufacturing team to develop pipeline for new relevant SKUs/ variant extensions and develop stronger product claims

Critical success factors for the Role :

- Experience of brand management / sales experience in FMCG category

- Prior experience in working closely with sales team to drive volume/value

- Conceptual clarity in basic pricing methodology

- Strong data mining & analytical skills (comfortable handing data and MS excel proficiency), strong presentation skills

- Educational Qualification - MBA (Major in marketing preferred)

- Experience - 3-6 years

Desirable success factors for the Role :

- Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.

- Good communication skills and stakeholder management capabilities

- Familiarity with the consumer goods industry and an understanding of its challenges and opportunities