Tata Consumer Product - Associate Brand Manager - Cooking Soda & Premium Salts Innovation Segment

Key Deliverables in this role:

Financial Outcomes:

- Be the custodian for the brand P&L and anchor volume and revenue target delivery for the year

- Undertake margin improvement initiatives by looking into every cost structure of Material, Transportation, Specs changeover, Packaging changeover

- Scout and build on opportunities for scalable high-margin launches in current categories and adjacencies

- Track channel wise financial metrics and plan the intervention to generate top lines and bottom lines

Customer Service:

- Develop strong consumer understanding to devise persuasive brand proposition, claims, packaging

- Scan the market to identify opportunities for growth - range/pack extensions, new innovation

Internal Processes:

- Influence key stakeholders in Sales, Legal, Regulatory, R&D etc to drive the brand growth objectives

- Closely work with Trade Marketing team & Channel Heads to plan and execute the Annual strategy

Innovation and Learning:

- Scope and incubate new innovations and scale existing new launches

- Lead innovation on product, concept, business case and launch plans for the portfolio

Critical success factors for the Role:

- MBA, Major in marketing preferred

- 2+ years of experience in brand management OR sales experience in FMCG category

- Prior experience in working closely with sales team to drive business

- Demonstrated evidence of strong GTM execution, impactful initiatives, and business delivery

Desirable success factors for the Role:

- Conceptual clarity in basic pricing methodology, marketing mix, P&L working

- Having exposure in BTL / trade / Shopper marketing elements creation

- Exposure to anchoring new FMCG launches

- Exposure to consumer insight generation