Tata CLiQ - Business Analyst - Digital Marketing Domain

- Identifying & building Data trends to help digital marketing grow its revenue, improve ROI & acquire new customers

- Building data models that help facilitate growth across all paid digital marketing channels

- Plan and build the monthly revenue and traffic plan for web & app

- Shaping key metrics and identifying trends & causes that impact them

- Working closely with Analytics, Tech & Marketing to build deep understanding of customer

Salient features :

- Work will involve working closely with Facebook and Google team on multiple projects

- Key interface to business for presenting plans and data models

- Chance to work on key digital marketing problems at scale and build and identify solutions

Key skills :

- Excel, SQL, R

- Understanding of technology - pixel, APIs etc

- Good understanding of online commerce in India

Logical thought process