Posted By
Posted in
Sales & Marketing
Job Code
863255
1. Expected to drive the business by coordinating with the respective channels and sales teams.
2. Responsible for initiating campaigns or plan marketing campaigns on the request of the channels.
3. Work in coordination with the BIU and Marketing team to execute the campaigns
4. Responsible for the development of new product from conceptualization to the launch activities.
5. To engage with Product teams for creating specific products / schemes for Retail loan customers.
6. Responsible for generating and publishing timely MIS to the channel
7. Competition Mapping: Conduct market research activities for competition bench-marking in terms of product proposition and process flow
8. Fee Revenue: Drive Insurance and Other Cross Sell products
9. Process: Carry out Process Improvement Projects to improve ease of doing business and enhance customer experience
10. Training: Responsible for content Development for training the employees on the product knowledge
11. Strategic Initiatives: Focus on building new partnerships, engagements & digital journeys with external vendors
12. Coordinate with cross functional teams like technology & operations team to continuously evolve the user experience through new technology/process changes
13. Gather understanding on the customer experience, identify gaps, work on new ideas to grow market penetration, and drive overall business goals
14. Work closely with BIU, risk & analytics team to explore new segments, analyse customer portfolio, & build new product offerings
15. Liaise with stakeholders from Business intelligence team, risk and analytics team to identify new segments & explore opportunities
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Posted By
Posted in
Sales & Marketing
Job Code
863255