Tata 1mg - Category Manager - Growth - IIM/ISB/MDI/FMS

Position - Category Manager

Job Role - Growth

Team - Category Management

Location - Gurgaon

About Tata 1mg

Tata 1mg is India's leading consumer healthcare platform. It aspires to be the trusted health partner for all Indians and its mission is to make healthcare accessible, understandable, and affordable. Leading the chart as one of the top consumer health platforms through e-pharmacy, e-diagnostics, e-consulting and offline stores, it is also one of the most preferred pharmacy and diagnostic partners for the leading hospitals in India. It enables consumers to learn more about their medicines and find more cost-effective substitutes. Tata 1mg is an initiative taken in the spirit of public service with a vision to empower Indian consumers and caregivers to select the most appropriate healthcare service at the best possible prices.

Know more about us : https://www.1mg.com/aboutUs

Brief about the Team:

The category team is a center of excellence within Tata 1mg. The team executes cross-functional tasks in order to improve selection, pricing, and service. The scope of work extends across various business sectors, encompassing e-pharma, institutional operations, e-diagnostics, and retail.

What Will you do:

- Collaborate with the Product Growth Labs team to identify opportunities for new tests and enhancements to existing offerings.

- Ensure timely and successful launch of tests by coordinating with relevant stakeholders and overseeing the implementation process.

- Develop and execute strategies for expansion and growth within the eDiagnostics category.

- Utilize data-driven insights to identify opportunities and areas for improvement, continuously optimizing category performance.

- Actively manage test pricing, conducting market analysis to stay informed of trends and competitive landscapes.

- Lead merchandising efforts to enhance product visibility and drive conversion rates.

- Develop and execute promotional plans and product placements aligned with customer needs and preferences to optimize sales performance.

- Collaborate with marketing teams to develop comprehensive plans encompassing CRM strategies, offline initiatives, and digital campaigns.

- Conduct regular market analysis to stay abreast of industry trends, competitor strategies, and evolving customer needs.

- Work closely with cross-functional teams, including marketing, sales, product development, and customer service, to ensure alignment and synergy in achieving category objectives.

- Proactively identify opportunities for improvement and adjust strategies as necessary to meet or exceed targets.

- Monitor and analyze category performance metrics, including sales, customer engagement, and ROI on marketing activities.

- Staying updated on industry trends, market developments, and regulatory changes to anticipate opportunities and challenges

What are we looking for?

- Undergraduate degree from a top college / MBA from a top business school, ideally with 1 - 2 years of work experience in a growth-focused / business function MBA from a Tier 1 college with a focus on Marketing, Business Administration, or related field

- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.

- Proven experience in category management, product marketing, or related roles within the healthcare industry is a plus

- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.

- Results-driven mindset with a focus on driving measurable business impact and achieving targets.

- Strategic thinker with a proactive approach to problem-solving and decision-making.

Why Join Us?

Tata 1mg provides one of the most exciting and high growth environments to work in. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg. Being an integral part of the Category Team will provide a great opportunity to scale up a business to great heights leveraging the existing capabilities of Tata 1mg.

Disclaimer

Tata 1mg is proud to be an Equal Opportunity Employer. All employment decisions at Tata 1mg shall be made without discrimination, harassment or less favorable treatment of any employee or job applicant, either directly or indirectly, on the grounds of age, color, physical ability, ethnic origin, nationality, religion, gender, family status, marital status, prenatal status, gender reassignment, or sexual orientation. All employment decisions are based on business needs, job requirements, competence, and merit.