Target Publications - Advertising Specialist

We are looking for a professional and driven Amazon Ads Specialist to oversee and enhance advertising campaigns on Amazon.

This role demands expertise in Amazon's ad platforms.

- The ideal candidate will collaborate across teams to devise and execute successful advertising strategies, driving sales and achieving business goals.

- Develop and implement Amazon advertising strategies to increase brand visibility, drive traffic, and maximize sales.

- Manage and optimize Amazon advertising campaigns by researching keywords, creating ads, managing bids, and tracking results.

- Monitor campaign performance and make data-driven recommendations for continuous improvement.

- Conduct competitor analysis to identify trends and opportunities for growth.

- Collaborate with internal teams, including marketing, sales, and product development, to align advertising efforts with overall business goals.

- Stay updated on Amazon's advertising policies, algorithms, and best practices to ensure compliance and maximize campaign effectiveness.

- Generate regular reports on key performance metrics and provide insights to stakeholders.

- Identify and implement opportunities for testing and experimentation to improve campaign performance and efficiency.

Skills Required:

- Proficiency in Amazon advertising platforms, including Amazon Advertising Console (formerly Amazon Marketing Services).

- Strong analytical skills with the ability to interpret data and draw actionable insights.

- Experience with keyword research tools and techniques.

- Excellent communication and collaboration skills to work effectively with cross-functional teams.

- Detail-oriented with a focus on accuracy and quality.

- Ability to multitask and prioritize workload in a fast-paced environment.

- Knowledge of e-commerce and digital marketing principles.

- Certification in Amazon Advertising (e. g. , Amazon Advertising Accreditation) is a plus.