TargetBay - Specialist - Digital Marketing

About TargetBay:

TargetBay is an all-in-one marketing and customer engagement suite designed to accelerate growth for ecommerce businesses.

By integrating Email & SMS Marketing, Reviews, and Rewards into a comprehensive solution, TargetBay streamlines marketing efforts and delivers personalized experiences.

With a customer-first approach and AI-powered tools, TargetBay ensures impactful interactions and seamless integrations with leading ecommerce platforms.

Experience: 3 5 yrs.

Location: Perungudi, Chennai.

Role Description:

- Proficient in developing and executing an effective digital marketing strategy that aligns with company goals.

- Strong experience in SEO strategy to improve website visibility and search engine rankings.

- Skilled in social media advertising to create, manage, and optimize campaigns across various platforms.

- Google Analytics experience to track and analyze website traffic and user behavior for data-driven decisions.

- Expertise in brand development to enhance and nurture the company's image and reputation in the market.

- Adept in conducting market research and trend analysis to identify opportunities and benchmark performance.

- Competence in paid advertising techniques to efficiently manage budgets and maximize ROI.

- Effective marketing strategy acumen to guide campaigns from conceptualization through execution.

- Content Creation: Develop high-quality content, including blog posts, white papers, case studies, eBooks, newsletters, and social media posts tailored to B2B audiences.