Tangerine - VP - Sales

Tangerine Background: Tangerine (http://tangerinedigital.com) creates and manages compelling content that millions of people watch and interact with every day on web, mobile and social media platforms. We work with Telecom companies, Broadcasters, Production Studios and Digital Media Agencies globally.

Tangerine is part of To The New (http://www.tothenew.com/) a high-end global network of innovative businesses with expertise in digital marketing, building and managing communities, content creation for web and mobile, media management and development of apps and solutions for web and mobile. It is backed by Astro, a multi billion dollar media conglomerate based out of Malaysia.

We create:

- Theme Based Content for Web & Mobile which includes articles, blogs, editorial and SME content.

- Video Content for VOD libraries

We manage:

- Customers YouTube channels

- Digital Libraries, catalogue and data

- User generated content to protect and de-risk the brands on digital platforms

We are focused on Media & Entertainment, Sports, Telecom, E-Retail and BFSI segments with a global client base.

Location: Noida

Experience: 10+ years

Person Specification:

Understands Digital Media Landscape

- Digital Platforms – Web, Mobile, Social Media

- Digital Content – Audio, Video, Image, Text

- Communities – Groups, Twitter, Blogs, Facebook, YouTube

Understands products and solutions that enables

- Monetization

- Marketing

- Commerce

- Should have a sales experience in the digital domain

- To study the market requirements for identifying prospective clients, cold calling, lead generation

- Prior experience of selling to both Domestic & International Clients

- Strong Social Media marketing and networking skills

- Understands the scope of digital media portfolio and how to quickly evolve to lead in the new digital media driven world

- Should be familiar with Techno Commercial aspects of business

Key Accountabilities:

- Create strategic alliances

- Team management

- Work closely with the outbound sales team and other sales team members of the group companies.

- Revenue generation

- Create customized client pitches

- Achieving individual revenue targets, building and strengthening relationship with clients across product categories/Services

- Pricing, commercial terms and conditions for products/services

- Timely reporting, including developing market intelligence – to help in the development of new products, and streamlining of existing products/services

- Market research, segmentation and target clients identification