TalentGum - Senior Manager - Marketing Excellence

About the Company:

TalentGum is a leading e-learning platform launched in 2021 that aspires to transform the scope of extra-curricular education globally by encouraging the holistic development of children. The platform offers a multitude of expert-curated live-online courses such as dance, music, public speaking, art, and chess that is taught by subject-matter experts. These courses are specially designed to maximise the learning of children in the age group of 4 to 14. TalentGum has an average google rating of 4.8/5 and is trusted by 24000+ happy learners across 40+ countries.

Job Description:

- An individual who can take charge of strategizing and executing various marketing and branding activities to boost organic traffic enquiries and revenues. The functions will include SEO , social media marketing, blog writing, influencer marketing, email marketing, landing page designing etc.

- A role that demands an active engagement with stakeholders and management with ability to make appropriate market decisions, coordinate and communicate effectively across different functions.

Responsibilities:

- Creating and designing content for landing pages, blogs, and various social media platforms based on latest market trends to maximize audience engagement and generating organic traffic.

- Monitor, track and analyse the performance of content key performance indicators (KPIs) with the help of analytics tools, followed by necessary changes/additions as per the market requirements.

- Work with cross-functional teams including Design, Tech, Content team, for implementation and execution of projects in sync with business agendas and overall marketing goals.

- Coordinate with internal and external stakeholders as and when required, to get work done in a defined and structured way within deadline.

- Brainstorm new and creative marketing strategies as per the market research outcomes and performance to achieve organisations goal.

Requirements:

- 3+ years of work experience in a company set up in B2C or Ed-Tech is preferred.

- Has completed Masters or equivalent degrees in the relevant disciplines from premium institutes.

- Excellent writing and editing skills in English (prior content writing experience is highly preferred)

- Knowledge of SEO, backlink analysis, and SEO tools like semrush, ahrefs, ubersuggest, etc

- Proficiency in MS office- word/excel/powerpoint.

- Ability to think and deliver creative content (text, image and video)

- Knowledge of online marketing channels or certification in digital marketing.

- Excellent communication skills

- Analytical and multitasking skills

Work Environment:

- Leading, fast paced start-up with interactive and enthusiasts culture and flexible working hours

- Encourage project ownership, creative ideas, critical thinking, and constructive feedback.

- Leadership and learning opportunities, interaction with various stakeholders at all levels.

- Work directly with senior management to maximise career growth and exposure

Industry: E-learning

Employment Type: Full-time