Synchrony - Manager - Marketing Campaign Operations - Analytics Center of Excellence

Title: Manager, Marketing Campaign Operations (RP)

Role Summary/Purpose:

The selected candidate will be part of Analytics Center of Excellence rolling up to Synchrony Financial HYD. The candidate would be part of Performance Analytics team providing valuable insights in campaign execution process.

Essential Functions / Responsibilities:

- Perform end to end project management for Marketing Solutions performance team

- Liaison between onshore and offshore teams

- Develop & maintain best in class MIS & analytic support for campaign execution data

- Develop new metrics from Campaign execution data

- Design, Manage and Deliver reports based on provided requirements incorporating data visualization tools and added analytical insights

- Create user friendly dashboards and drive analytic insights from the data provided

- Proactively explore new tools/techniques which can help process automation

- Collaborate with stakeholders to understand reporting and analytics requirements and deliver tailor made solutions

- Engage with the team to work towards building value for the end users

Qualifications / Requirements:

- Degree in Statistics, Mathematics, Operations Research or relevant experience

- Minimum 5+ years of experience with Analytics Domain, Familiarity with campaign execution tools like UNICA/SAS CI/SF is an added advantage

- Medium to advanced working knowledge of MS-office and SAS is a must

- Self-starter with ability to deal with ambiguity, should be able to do multi-tasking with time management

- Prior experience in creating dashboards

- Strong communications skills

Desired Qualifications:

- Previous experience with building competitive analysis reports

- Prior experience in providing data driven insights

- Knowledge on Campaign Execution Process and MRM

- Prior experience in automating the regular reports

- Enhancing the current process\reports with the thought leadership

- Knowledge on Forecasting Techniques and/or Capacity planning

- Knowledge on Tableau and SQL

- Familiar with FDR green screens and other FDR tools like Document Direct, AFP & Query tool