Synchrony - AVP - Customer Engagement Analytics

Title: AVP, Customer Engagement Analytics

Synchrony International Services Pvt. Ltd. is recognized among India's Best Companies to Work . Every year, Great Place to Work identifies India's 100 Best Companies to Work For (with employee strength more than 500) through an objective and rigorous workplace culture assessment process. With roots in consumer finance that trace back to 1932, Synchrony Financial is a leader in consumer credit and promotional financing, providing a range of products for a diverse group of national and regional retailers, including Main street mainstays, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers.

https://www.greatplacetowork.in/

Role Summary/Purpose :

- AVP, Customer Engagement Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). Our Analytics team comprises of data analysts who focus on improving customer/product/digital/ journey experience etc. and growth by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives. The role primarily involves developing campaign design measurement and optimization methodologies on card cross sell, cross shop initiatives along driven by strong collaboration with Analytics CoEs and functional teams . The model candidate must be a thought leader, hands on problem solver and deliver actionable insights for the business .

- The model candidate must be passionate about data & analytics , knows the story and keen on learning new technologies. This position is remote, where you have the option to work from home

- This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. Were proud to offer you choice and flexibility.

Essential Functions / Responsibilities :

- Lead analytics and design on cross portfolio campaigns for the Accelerating Customer Engagement Initiative

- Operate in a Test & Learn framework to recommend targeting strategies and campaign improvements thus impacting program efficiency

- Collaborate with cross-functional teams to evaluate best practices , external data sources and vendor marketing models to enable cross sell and cross shop

- Establish a strong partnership with stakeholders through consistent delivery, transparency and problem solving mindset

- Mentor junior team members on technical and functional skills and guide them build progressive thinking towards fulfilling their career objectives and assist hiring for the team (as required)

Qualifications/Requirements :

- BS or MS in Statistics, Economics, Mathematics, or another quantitative field with 5+ years of hands-on Analytics experience, or in lieu of a degree with 7+ years of hands-on Analytics experience.

- Minimum 5+ years of hands on experience either in SQL, SAS or Python with ability to leverage advanced algorithms and be efficient in handling complex / large data.

- Minimum 3+ years of experience in project management with Ability to independently formulate objectives , lay out key milestones , deliver with high accuracy.

- Ability to see a business process as a synergy of multiple functions & create / connect KPIs.

- Excellent oral and written communication skills with ability to collaborate ,articulate and present solutions cutting across functional teams in a simple yet compelling manner.

Shift Timings : 2 Pm to 11 Pm IST

Desired Skills :

- Segmentation & Optimization on campaign design and measurement

- Experience with cross shop / cross sell initiatives for financial products

- Negotiate complex matters amidst conflicting sources of information and diverse opinions in alignment with Synchronys Core values and Culture

- 2+ years of Experience in managing People ; Coordinates work , supervises & evaluates performance, ensures employees are trained