Synchrony - AVP - Customer Data Platform Analyst

Title: AVP, Customer Data Platform Analyst

Synchrony International Services Pvt. Ltd. is recognized among India's Best Companies to Work . Every year, Great Place to Work identifies India's 100 Best Companies to Work For (with employee strength more than 500) through an objective and rigorous workplace culture assessment process. With roots in consumer finance that trace back to 1932, Synchrony Financial is a leader in consumer credit and promotional financing, providing a range of products for a diverse group of national and regional retailers, including Main street mainstays, local merchants, manufacturers, buying groups, industry associations, and healthcare service providers.

https://www.greatplacetowork.in/

Role Summary/Purpose :

- The AVP, Customer Data Platform Analyst will be instrumental in supporting the Customer Data Platform activities including data identification & ingestion, platform integrations, data quality, data collection, segmentation, and implementing controls & monitoring. This role will work cross-functionally to understand data requirements, source applicable data and establish platform integrations and connections across Synchrony and with external partners and providers. In addition, this role will support the vision, strategy and planning of the Customer

- Data Platform as well as the broader Marketing Technology stack.

- This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-personto be fully vaccinated. Were proud to offer you choice and flexibility.

Essential Functions / Responsibilities :

- Ensure the day-to-day operation and health of the customer data platform in support of the broader marketing technology stack

- Assist in the technical design and configuration of the platforms data architecture and identity resolution logic

- Assist in identifying and integrating of 1st, 2nd, & 3rd party data sources supporting marketing use cases and strategic initiatives

- Ability to research a variety of data sources and develop flexible approaches for integrating with existing data model(s)

- Support developing and researching the needed technical ETL requirements for data assets across supporting internal, partner, and/or supplier platforms

- Support the development and implementation of ETL processes within the CDP to include data prep, cleansing, and hygiene

- Supports the tactical implementation of data collection listeners

- Support the planning, building, and distribution of audience segments for use across multi-channel marketing initiatives

- Provide technical feedback and recommendations regarding potential complimentary technologies contemplated within the MarTech stack

Qualifications/Requirements :

- Bachelors Degree with focus in Computer Science, Marketing Technology, Information Technology, Engineering and/or Data Analytics with 7+ years of technology, marketing technology, marketing platforms digital media and/or audience management experience or, in lieu of degree, 9+ years of technology, marketing technology, marketing platforms digital media and/or audience management experience.

- Minimum 2 years experience working directly with Customer Data Platforms (CDP)

- Minimum 3 years data integration development experience

- Minimum 3 years experience working in Information Technology or Digital Marketing

Working hours: 2:00 pm to 11:00 pm IST

Desired Characteristics :

- Demonstrated knowledge and expertise managing complex enterprise Customer Data Platforms

- Strong proficiency with API/Webhook integrations, JavaScript tags and working with tag management platforms

- Experience designing and implementing complex data models

- Experience working with multi-platform ETL processes and managing & troubleshooting data collection protocols

- Experience with data management and data governance practices, including data quality, cleansing, and metadata management

- Experience with SQL, Python, R, or SAS

- Working knowledge of Snow Flake, Kafka, Splunk and/or similar types of platforms

- Technical knowledge and understanding of digital advertising delivery and media tagging

- Experience with custom identity resolution and online/offline profile merging

- Experience in Agile methodologies and processes

- Strategic and creative thinker always focusing on innovation solutions

- Proven experience synthesizing insights from structured analyses to inform business decisions and communicating with stakeholders in an effective manner.

- Deep knowledge of industry trends relating to customer data platforms, audience development and digital marketing strategies

- Broad experience working with internal cross-functional partners (i.e., IT, Enterprise Operations) to ensure alignment of priorities and requirements.

- Experience with consumer financial services organizations, preferably with exposure to credit card marketing or retail marketing, consumer protection, privacy and related laws and policies.

- Understanding of governmental privacy regulations on the collection and use of customer data (such as GDPR and CPRA) and its overall impact[s] to marketing strategies