Swiggy - Senior Manager - Media Planning

Job Title: Senior Manager, Media Planning and Execution

Department: Brand Marketing

Reports to: Director of Marketing

Direct Reportee - One Media lead (asst Manager)

Summary:

- Leads the development and execution of media plans for assigned brands

- Works with cross-functional teams to ensure that media plans align with overall marketing goals

- Monitors and evaluates the performance of media plans and makes adjustments as needed

- Manages a team of media planners, analysts, agencies and internal brand and category stakeholders

- Drives growth metrics for Instamart, groceries and assigned brands wrt brand influences

- Lead 3rd party partnership associations to drive brand awareness

Responsibilities:

- Develop and execute media plans for assigned brands

- Manage media budgets and negotiate media contracts

- Conduct market research and analyze competitive landscape

- Develop and implement media strategies that reach target audiences

- Monitor and evaluate the performance of media plans

- Manage a team of media planners and analysts

Qualifications:

- 8+ years of experience in media planning and execution

- Proven track record of developing and executing successful media plans

- Strong analytical and problem-solving skills

- Excellent communication and interpersonal skills

- Ability to work independently and as part of a team

Skills:

- Media planning and buying

- Market research

- Competitive analysis

- Budgeting and negotiation

- Performance measurement

- Team leadership

Benefits:

- Opportunity to work with a talented team of professionals

- Chance to make a significant impact on the marketing front for the fast-growing grocery services within Swiggy