Posted By
Posted in
Sales & Marketing
Job Code
1391134
Senior Manager - Category
Description:
Swiggy Instamart, is building the convenience grocery segment in India. We offer more than 2500 items to our customers within 30-45 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Instamart has been operating in 19+ cities across India and plans to expand to a few more soon. We have seen immense love from the customers till now and are excited to redefine how India shops
Job Responsibilities:
Owner of Category P&L - Category Growth Levers & Market Understanding:
- Have a thorough understanding of the industry, category, brand & retail objectives,- online & offline competition, trends/events, competition, vendors with a strong understanding of growth levers
- Strong focus on customer needs, both existing and potential, and use that knowledge to deliver a customer experience that is unparalleled
- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior
- Conduct financial analysis of business opportunities to meet P&L goals, drive necessary promotions, campaigns basis insights, marketing plans etc.
- Work with marketing team to identify the best initiatives to build awareness and encourage trial across channels ? SEM, SEO, ATL, etc.- Work on relevant assortment, enable its discovery and ensure conversion
- Implement industry insights and best practices to grow overall category & band P&Ls
Ownership of Brand P&L - Strategic Brand Partnerships Management :
- Develop deep and long standing relationships with the partners to drive relationships from the strategic to tactical and create win-win situations in the value chain
- Own the brand growth numbers of the platform in terms of revenue, savings, margins, inventory management, products, returns, ordering, etc.
- Expanding the relationships with existing customers by continuously proposing solutions that meet their objectives
- Set up industry best practices and SOPs
Associations and collaborations:
- External - Brand PoCs, Vendors etc.
- Internal - Supply Chain, Marketing, Growth, Finance, Merchandising, Operations, Analytics.
Desired Skills:
- Demonstrated ability to identify and solve ambiguous problems
- Identifying customer needs and inventing new ways to meet those needs
- Tenacity to develop ideas independently and thrive in a fast-paced start-up environment
- Proven analytical thinking, project management skills, attention to detail and exceptional organizational skills are essential
- Excellent verbal and written communication with interpersonal skills-
- Extreme attention to detail and willingness to roll up your sleeves.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"
Job Type - full_time
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Posted By
Posted in
Sales & Marketing
Job Code
1391134