Swiggy - Manager - Product Marketing - Delivery/Rider Products

Swiggy is looking to hire a Product Marketing Manager to lead the Product Marketing for Delivery Partner / Rider products.

This role, reporting into the Head of Product Marketing and part of the Central Marketing team, would be crucial in operationalizing the Product Marketing playbook with the objective of maximizing our rider-facing product launches through powerful positioning and messaging, driving adoption for product launches as well as being the voice of customer to help create more user-backward products.

Product Marketing responsibilities will span across defining strong user-product narratives, inputting into product roadmaps, developing product positioning, messaging and go-to-market strategy along with and driving product adoption of new features. As part of the Marketing team, you will work side-by-side with Product Managers, Designers, Analytics and Data Science teams to develop and launch groundbreaking products, programs, and experiences that deepen our relationship with consumers, restaurants and delivery partners.

What You'll Do :

- Key focus areas will involve leading product positioning and messaging, product awareness and adoption as well as playing a key role in user-research - both at product discovery stage and post-launch.

- Work closely with Product Managers and Designers across product discovery, PRFAQs and Launch stages of the product lifecycle.

- Lead impactful go-to-market product marketing launch strategies, including messaging, positioning and PR strategies

- Lead the org to develop a powerful user-centric, behavioral-science-based messaging culture and experiemnts to unlock stronger growth and value

- Spearhead go-to-market product marketing launches for products to drive adoption of products and measure results.

Preferred Qualifications :

- 4+ years of experience in Marketing / Product Marketing / Growth Marketing with preferably 2 years of relevant work experience in large consumer-tech products

- Superlative ability to articulate the essence of products and the value they build by developing a strong narrative and content strategy plan

- Outstanding at market research: you have an uncanny ability to understand the "whys" behind user behavior through both qualitative and quantitative user research

- Experience launching large-scale products with complex cross-functional GTMs

- Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact