Swiggy - Manager - Growth - Dineout

Description:

- Under Mandate 2, employees will work remotely throughout the year and will have a mandatory regrouping once a quarter where they will come to Bangalore for a quarterly meet-up.

- In case of extremely critical projects, employees will be requested by the Business Unit (BU) head to come to the office, during which employees are expected to oblige.

Context:

Swiggy Dineout is in its early stages of growing and winning the dining-out category. Swiggy Dineout is nascent but intends to disrupt and grow the market. The Swiggy Dineout category is growing steadily, with numerous unlocks to propel us forward.

- The role of the Manager will be to own Conversion, Monthly Transactional Users (MTU), and New Users (NU) for the Dineout Category.

- This will involve breaking down each of these areas to the underlying levers and then working with different teams to produce uplift in the category.

Responsibilities: MTU and NU

Organic and Inorganic NU: Understand the building blocks of organic and inorganic New Users. Break down these for different channels/entry points to drive efficiency.

Increasing Repeat: Identify the lifecycle of different cohorts from one transaction to the next. Plan campaigns to generate higher repeat from recently acquired/transacted customers.

Churn Prevention: Define the dormancy for the category with respect to transactional and session behavior and identify when users should be targeted for churn prevention.

Reactivating Dormant Users: Reactivate dormant users in the category by leveraging user messaging, discounts, and products.-

Work with marketing and product teams to build a differentiated experience for these customers to come back to Swiggy Dineout.

Desired Skills:

- High performer with 2-4 years of experience with strong problem-solving and stakeholder management capabilities.

- Mandatory prior experience in Revenue & Growth charter.

- A high bias for action in driving projects from ideation to execution.

- Ability to work with ambiguity and have a growth mindset.

- Ability to convert ambiguous business requirements into objective tasks that can be broken down into steps and then be actioned individually.

- Knowledge and experience of working with SQL is a plus.

"We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability status, or any other characteristic protected by the law.

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