Swiggy - Manager - Growth

Mandate 1 : Employees to be located in their place of posting / respective office base location.

This role will lead the overall hyperlocal growth for the city/pod combinations assigned to him/her

Job Responsibilities:

- Drive hyperlocal activation

- Identification of key catchments for growth where we must win at a hyperlocal level

- Monitoring and improving the funnel of TAM to actual transacting users, for both new and dormant users

- Hyperlocal problem solving

- Drive RCAs for visiting users and conversions at a geospatial level

- Keep a hawk eye on key input metrics impacting growth across hyperlocals; drive solutioning, tracking and closing of action items with city ops and other city stakeholders

- Identify growth opportunities for increasing penetration and market share for each hyperlocal area we operate in

- Benchmarking with local retailers to ensure relevant and update assortment for customers in each area

- Customer immersions to identify unmet needs and drivers of preference

- Maximize leverage from local events to drive growth

Competitive intelligence

- Be on top of market share; identify opportunities/threats and come up with a proactive strategy and plan of action for each city/area

- Keep abreast of competitive action on pricing/promotions and escalate promptly where appropriate

Desired Candidate:

- Work experience in Sales/Marketing

- Strong analytical and problem solving with an acute attention to detail

- Must be a go-getter with demonstrated ability to be proactive and own projects end to end

- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability status, or any other characteristic protected by the law