Swiggy - Manager - Digital Marketing/Co-Branding

Manager - Digital Marketing(Co-Branding)

Description:

Mandate 2 ?

- Employees will have the freedom to work remotely all through the year. These employees, who form a large majority, will come together in their base location for a week, once every quarter.

About this role:

This position will be a part of the Growth Marketing vertical at Swiggy. The Growth team at Swiggy is a horizontal team that cuts across all existing and upcoming Swiggy verticals (Food, Instamart, Dineout & etc.) and is primarily responsible for traffic, acquisition, and reactivation of users to the platform.

Required Skill-set:

- Self-driven and a strong bias for action, fitment in startup culture

- Excellent analytical, communication, collaboration, and stakeholder management skills

- In-depth knowledge of the Paid Marketing ecosystem (especially Google & Meta), attribution models, and segmentation/personalization on external communication channels.

- Expertise in Google, Meta, Programmatic, etc. marketing channels.

- Configure various campaign types, including Search, Display, Video, Shopping, and Remarketing, with a focus on advanced settings and segmentation.

- Hands-on experience in managing Apps flyer or any other MMP tool.

- 4+ years of experience with a B2C consumer tech/e-commerce platform, preferably in a growth or digital marketing role

Responsibilities:

- Strategizing, planning, and executing Digital Marketing/Performance Marketing activities across digital partner brands.

- Taking insight-driven approaches toward media strategy and planning.

- Identify trends & insights through Apps Flyer and other tools to optimize media budgets and deliver media efficiency.

- Maintain up-to-date knowledge of Google Ads algorithms, feature releases, and industry best practices.

- Identify and capitalize on emerging opportunities and deploy advanced techniques to enhance Quality Scores through improving ad relevance, landing page quality, and other optimization strategies.

- Setting measurable KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc.

- Optimizing creatives and ad sets across platforms to drive high efficiency.

- Reporting campaign results along with funnel trends and projections

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"

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