Swiggy - Manager - Brand Marketing

The Manager Brand will be responsible for the growth and profitability of the brand. She / he will be responsible forexecutionof strategy and implementing the plan for the year working closely Head Brand and with the rest of the functions (Strategy, Operations, Marketing, Growth, City Sales Teams, Culinary Teams & Merchandising teams)

Key responsibilities:

1. Brand Growth Strategy

- Customer Strategy

- Selection: Regional Vs National vs International. Cuisine Expansion, Portion Sizing, Combos etc.

- Pricing Implementation and Strategies working closely with Growth Team

- Distribution: Online, POP, Launchpad, Strategic Partnerships & Alternate Sales channels

- Profitability & Cost Mgt working closely with the Operations and SCM team

- 2. Brand PnL

- Expansion Mgt (Locations, Sizes formats etc)

- Marketing costs - Optimize with growth team

- Cogs Management with SCM

- Deliver Healthy ROCE

3. Build & Execute Brand GTM Calendar

- Build and Execute ONE CALENDAR (National & Regional)

- It should have Activities aligned with Platform Events, GMV Plan, Kitchen Expansion, Menu & assortment, Marketing, Pricing plans

- Manage Product Launches and Menu Management working closely with Menu, R&D and Culinary teams

4. Improve Organic Funnel & Deliver CX

- Imp Search Disc, VM, Content Description, L2M

- Imp Org Relevance Scores

- Ensure Customer Complaints are minimal

- Best in Class Customer feedbacks on Food Quality & Service

Profiles from Premium institutes and only from FMCG/Food background will be considered for this role.