Swiggy - Director - Ads Monetisation

About Swiggy :Instamart

Swiggy Instamart, is building the convenience grocery segment in India. We offer more than 12000 items to our customers in 10 mins and are expanding our assortment by launching new categories. We are striving to augment our consumer promise of enabling unparalleled convenience by making shopping instant and delightful. Instamart has been operating in 29 cities across India and plan to expand to a lot more soon. We have seen immense love from the customers till now and are excited to redefine how India shops

Purpose of Ad Sales Team :

Ads Team operates at the intersection of e-commerce and Advertising and monetizing relevant content that benefits consumers and partner brands

Job Purpose :

- Define the roadmap for Ads Monetization charter for Instamart and build best-in-class infrastructure and capabilities

- To strategize and deliver innovative advertising experiences that will help partner brands engage with users ,grow their reach and increases the sales velocity capabilities with best return on investment

- To work closely with Product team to develop a roadmap that aligns with our customer needs

- To build Ads Business strategy across the key tenets of Partner Brands, Cx & RPO/Revenue

Key Responsibilities:

Strategy Design :

- Build the Ad Center of Excellence for scaling it on the business side for growth

- Develop the product roadmap for Ads monetization for Swiggy Instamart

- Define the scope and structure of operations within Ads CoE and linkages with partner teams. Create functional strategies for Ad sales and develop SOPs to support its operations.

- Drive the Ad sales strategy with respect to pricing , platform , product, process and people.

- Build the pricing strategy for ad revenues in the short term as well as long-term.

- Ensure effective programme management of Ads and promotions by liaising with Product teams

- Gather Competitive Intelligence data and build engagement strategies thereof.

- Devise the monetary models for adoption new products/features

- Brand Monetisation

- Leverage consumer insights to build and scale monetization channels. Partner with brands to provide solutions for brand needs.

- Improve RoI for Brand Investments

- Liaise with the Business Heads at category level to ensure timely and systematic implementation of the Ad sales KRAs

- Drive revenue through associations and/or alliances with brands

- Identify opportunities for brand monetisation and define Go to market strategy for new sources of revenue.by liaising with Growth and Storefront Teams

- Increase coverage of brands participating in Ads monetization program

- Stakeholder Management

- Liaise with the Finance team for reporting, targets, and planning trajectory

- Liaise with analytics for data mining and identifying new avenues for Ad revenues

- Synergise with product / engineering teams for identifying the product gaps and converting them to business opportunities

- Collaborate with Marketing, Growth and Storefront Teams for delivering solutions for brand needs

- Build capabilities and train the sales teams for effective ad sales. Liaison with product and merchandising team for SOPs and execution

Desired Candidates Profile :

- A passionate technologist with 8+ years of experience in, Ads Product Development, Brand Solutions, Business development, Strategy and performance Marketing

- Has strong people management skill including managing high performance teams and leading cross functional teams

- Have a High growth experience in a startup or B2C/Ecom organizations