Swiggy - Account Manager - Retail

Account Manager - Retail

Description: Ways of Working - Office / Field: Employees are expected to work from the office on all days out of their respective base locations.

About the Team :

Swiggy Dineout is building India's largest dining out platform that processes more than 100M diners for its partner restaurants across its network for 21000 restaurants in 34 cities and growing. We are striving to augment our consumer promise of enabling unparalleled convenience by helping diners explore restaurants across all categories - from QSRs, cafes, casual dining, premium, fine dining and more and offer the widest range of offers on restaurant bills through easy payments on the app. We are on a mission to change the way India dines out. If you are a foodie and equally passionate to redefine the experience of dining out, join our team to be a part of the Swiggy ride!

Dineout is present in 34 cities across India and we have partnerships with more than 21,000 restaurant partners where users can save up to 40% on their dining bills when they pay their restaurant bills using the dine out feature on the Swiggy app.

Role Summary :

The role holder is expected to onboard and build relationships with 70-80 partner accounts in the given territory to grow the Dine-out business and service offerings and generate 80-90 lacs Gross Merchandise Value (GMV) per month.

The exact number of partners and revenue targets will be based on the India 1 and India 2 markets and specific geographies assigned-

Responsibilities :

Account & Partner Relationship Management:

- Onboard new accounts by explaining the requirements to the partners and coordinating with internal stakeholders

- Meet the existing partners periodically and ensure Restaurant Display Page(RDP) content is correct and image coverage is high

- Make persuasive presentations on the benefits and goodness of- Dine Out plans & promotions for month-on-month growth and ensure partners invest consistently.

- Execute growth forward activities such as offer alignments, marketing operations alignments, etc. to ensure go live on events and activities as planned.

- Resolve issues such as 'diner denied payout' and ensure seamless transactions for customers and partners at the restaurants

- Prepare the growth plans for each account being managed and gather competitor action insights.

Data Interpretation & Business Performance Management:

- Filter relevant data from the Restaurant facing dashboard and explain the key performance metrics to the partner

- Seek necessary support or actions from the partner to ensure the right RDP view to enable conversions and grow the business.

- Stay updated on the partner's investment in competition through observations at the point of sale, conversations with the partner and competition sales teams, delivery persons, etc.

- Ensure partner investments are equal or higher than competition with respect to discounts, commissions, and advertisements by highlighting relevant inferences from the dashboard and explaining the gains/benefits to the partner.

Interaction with Stakeholders:

- Interact with partner support (discount change, Restaurant Display page, etc.), sales operations (competition comparison data, or any ongoing festival data, etc.), and finance team ( reconciliation of payouts, queries on GST, etc, amount not credited to partner accounts, etc.).

Functional Competencies:

- Understand Dine Out offerings and gain clarity of growth levers.

- Knowledge of basic metrics such as operating hours of restaurants , ADs revenue per order (Ads RPO) , Commission Revenue per order and its constituents such as Average Order Value (AOV)

- Elements of data dashboards such as CMS/ PowerBi/Compass/Salesmate

- Understanding of Conversion Funnel - Advanced Level Week Wise /Month Wise/Day Wise transactions across accounts , denial rates, supply metrics vs competition

Desired Skills :

- Graduate with 1+ year of field sales experience; Fluency in local language and working knowledge of English

- Good working knowledge and experience of e-commerce activities and all online marketing channels

- Confident, Pleasing, and a go-getter personality

- Effective communication skills

- Attitude & Aptitude for Sales

- Should be a team player, working alongside people from all walks of life.

- Analytical, good Excel skills.

- The candidate has to be flexible, restaurant owners do not operate on 9-to-5 schedules

- Leadership and Influencing skills: Identify, build, and use a wide network of contacts with people at all levels, internally and externally. Achieves a good result through a well-planned approach.

- Initiative & Flexibility: Recognizes the need to adapt to change & implement appropriate solutions. Be able to identify opportunities and recommend/influence change to increase the effectiveness and success of campaigns.

- Creativity & Initiative: Demonstrate creativity & originality in your work and have the personal drive and initiative to bring about change and help drive the business forward.

"We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability status, or any other characteristic protected by the law."

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