Survey2Connect - Marketing Manager

Job Description: Marketing Manager

Location: Noida (Hybrid)

Survey2connect (S2C) is a SaaS based experience management platform. We are a global IT product based firm whose vision is to be the best in class research platform which helps organizations make smarter and informed decisions hence improving the experiences organizations provide to every stakeholder. The platform helps organizations capture feedback at multiple touchpoints, understand it in real-time, and deliver insights by offering Simplified Survey, Customer Experience, Employee Satisfaction, Brand Tracking and Awareness. We are proud to provide Communities and Mystery Shopping solutions, as well as strategic guidance, support and services to leading banks, Insurance companies, airports and FMCG companies across the globe.With a creative management, a skilled team, and an inherent ability to succeed, Survey2Connect strives to grow and reach heights.

Position Description: Marketing Manager oversees the online marketing strategy for the organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content forthe organization's website(s). In addition, they engage with the public through social media and improve online presence and the overall digital marketing efforts.

Responsibilities:

- Develop and manage digital marketing campaigns

- Oversee a social media strategy

- Oversee Google Ads and LinkedIn Ads.

- Manage and maintain the organisation's website(s)

- Write and optimise content for the website and social networking accounts such asLinkedin, Facebook and Twitter

- Track and analyse website traffic flow and provide regular internal reports

- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Continually work on the Search EngineOptimization of the website(s)

- Fix any errors or bugs in online content

- Edit and post videos, podcasts and audio content to online sites

- Arrange webinars and webcasts

- Create online banner adverts and oversee pay per click (PPC) ad management

- Write copy for email marketing campaigns

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

- Work on printed material to supplement online products

- Attend productlaunches and networking events

- Collaborate with internal teams to create landing pages and optimize user experienceKey

Skills:

- Proven work experience as a Social media manager

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, imageand video)

- Knowledge of online marketing automation tools like hubspot

- Excellent communication skills

Analytical and multitasking skills

Requirements:

- MBA/PGDM with 3-5 years of working experience in digital marketing

- Must have experience in B2B, Experience in running performance focused Digital Marketing

- Strong Analytical skills and comfort with numbers

- Good functional understanding of (and experience in managing) the required digital marketing channel (Ex: Google AdWords expert, Facebook, SEO etc).

- Growth-hacking mindset with experience in running digital marketing experiments

- Clarity in thinking, ability to do deep-thinking and solve problems

- Adept at quick decision making, in a fast-paced environment with rapidly changing priorities

- Self-motivated, passionate and proactive a team player.