Survey2Connect - Manager - Marketing

Survey2Connect - Manager - Marketing

Brief profile of Survey2Connect :

- Survey2Connect's vision is to be best in class research platform which helps everyone in the organisation make smarter and informed decisions hence improving the experiences organisations provide to every stakeholder.

- The platform helps organisations capture feedback at multiple touch points, understand it in real-time, and deliver insights.

Position Summary :

- Marketing Manager oversees the online marketing strategy for the organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organization's website(s).

- In addition, they engage with the public through social media and improve online presence and the overall digital marketing efforts.

Responsibilities :

- Develop and manage digital marketing campaigns

- Oversee a social media strategy

- Oversee Google Ads and LinkedIn Ads.

- Manage and maintain the organisation's website(s)

- Write and optimise content for the website and social networking accounts such as Linkedin, Facebook and Twitter

- Track and analyse website traffic flow and provide regular internal reports

- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion

- Continually work on the Search Engine Optimization of the website(s)

- Fix any errors or bugs in online content

- Edit and post videos, podcasts and audio content to online sites

- Arrange webinars and webcasts

- Create online banner adverts and oversee pay per click (PPC) ad management

- Write copy for email marketing campaigns

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

- Work on printed material to supplement online products

- Attend product launches and networking events

- Collaborate with internal teams to create landing pages and optimize user experience

Key skills :

- Proven work experience as a Social media manager

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Knowledge of online marketing automation tools like hubspot

- Excellent communication skills

- Analytical and multitasking skills

Requirements

- MBA/PGDM with 3-5 years of working experience in digital marketing

- Experience in running performance focused Digital Marketing

- Strong Analytical skills and comfort with numbers

- Good functional understanding of (and experience in managing) the required digital marketing channel (Ex: Google AdWords expert, Facebook, SEO etc).

- Growth-hacking mindset with experience in running digital marketing experiments

- Clarity in thinking, ability to do deep-thinking and solve problems

- Adept at quick decision making, in a fast-paced environment with rapidly changing priorities

- Self-motivated, passionate and proactive; a team player