Supp - Head - Online Sales - eCommerce - IIM/MDI/ISB/FMS

Position Summary:

- Responsible for driving and achieving online sales by developing effective marketing and product strategies. Provide inputs for technology, newer products, marketing trends and competitive insight into the business.

Key Responsibilities:

Sales & Margin:

- Responsible for driving Sales and Margin

- Develop and execute a launch strategy for online

- Provide inputs on product and service offerings

- Coordinate with cross function department on processes

- Drive Alliances to outsource/ synergise products and services

- Manage Market-Place alliances and vendor management

Marketing - Digital & Offline Marketing:

- Devising strategies to drive online traffic to the company website.

- Drafting briefs and collaborating with the internal creative team for requisite creative/collateral etc.

- Lead the thinking for website content, eCommerce, tie-ups and community development, consumer research and marketing technology.

- Tracking conversion rates and making improvements to the website.

- Developing and managing digital marketing campaigns.

- Utilizing a range of techniques including paid search and SEO.

- Overseeing the social media strategy for the company.

- Managing online brand and product campaigns to raise brand awareness.

- Improving the usability, design, content and conversion of the company website.

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data.

Customer Service & User Experience:

- Devising strategies to drive user experience on the website.

- Analyze and respond to customer service feedback

- Lead the Customer Relation Management (CRM) initiatives

- Retain and increase enrollment to the Loyalty Program

- Devising offerings to the Loyalty customer for their sustained excitement

- Lead and Database management of the Online and Loyalty Customers

Educational Qualification:

- MBA/PG from premium institutes (Marketing specialization)

Experience:

- 3+ years of experience in Marketing, E-commerce, SEO.

- Hands-on experience with managing digital campaigns and platforms - Google Ads, Facebook Ads

- Additional experience in Catalogue Management, Lead Generation and Product/Site launch preferred.

- Strong understanding of current online marketing concepts, strategy and best practices. Experience of Offline Marketing added advantage.