SuperStuff - Manager - Product Marketing

Manager - Product Marketing

Key Responsibilities:

- Student & Faculty Insights: Garner a deep understanding of the students' and faculty experience with the app to identify areas of improvement and tailor communication.

- Value Proposition: Collaborate with the Product team to craft sharp consumer value propositions for specific features and app experiences.

- Marketing Communication Plans: Develop marketing plans to maximise awareness of new feature launches and app enhancements to increase adoption among existing Allen students.

- Faculty Advocacy: Develop and implement strategies to support faculty members in becoming champions of the Allen app.

- Content Creation: Partner with the content & creative team to create engaging marketing communication and assets that deliver the consumer value proposition impactfully.

- Campaign Execution: Identify channels to deliver communication effectively.

- Performance Tracking: Monitor key adoption metrics and adapt communication plans to address gaps and opportunities.

- Feedback Loop: Establish mechanisms for collecting and analyzing student & faculty feedback to continuously improve adoption and address any barriers to increased usage.

Skills:

- Strong written and verbal communication skills.

- Proven track record of developing and executing strategies that drive product usage and customer satisfaction.

- Creative problem-solver with a proactive approach to driving customer engagement and product adoption.

- Strong analytical skills with the ability to interpret data to inform marketing strategies.

- Ability to work effectively with cross-functional teams and manage multiple projects concurrently.

- Comfortable speaking in English and Hindi.

- Highly organised with strong attention to detail.

Qualifications:

- MBA with 6-8 years of experience in Product Marketing.

- Primary experience in Consumer Tech companies.