Sun Pharma - Senior Manager - Digital Marketing

Job Role: This is a strategic role that will work cross functionally with Brand stakeholders, ECOM team and third party vendors.

Responsibilities :

- Planning and execution of digital outreach campaigns for the entire brand portfolio.

- Lead media planning & buying for all digital platforms

- Develop & execute targeted Search, display, social, mobile, PPC Media campaigns for all brands.

- Influencer campaign design development & execution.

- Digital destination development & management, online reputation management

- Develop KPI's to measure digital campaign effectiveness and ROI optimization.

- Analysis and interpretation of data from Facebook, Instagram, Twitter, Youtube, to deliver insights.

- Work closely with product managers on their product portfolio and give them suitable solutions.

- Work with the ECOM lead to develop brand wise strategies for each platform

- Manage Digital Media agency/ Social media agencies and technology vendors.