Posted By
Posted in
Sales & Marketing
Job Code
925938
Job Description:
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities with or without the PR agency
- Manage social media to engage audiences across traditional and new media
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, by line articles and keynote presentations
- Monitor, analyse and communicate PR results on a quarterly basis
- Evaluate opportunities for speakerships, partnerships, sponsorships and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Requirements:
- Proven 4-7 years of work experience in marketing communications and public relations required
- Proven track record designing and executing successful public relations campaigns at both a local and national level
- Strong relationships with both local and national business and industry media outlets
- Exceptional writing and editing skills
- Solid experience with social media including blogs, LinkedIn, Twitter, etc.
- Event planning experience
- BA/MA/MBA degree in Marketing, Advertising, Communications or a related discipline
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Posted By
Posted in
Sales & Marketing
Job Code
925938