Sun Group - eCommerce Manager

Job Description

As the E-commerce Head, you will be responsible for leading and overseeing all aspects of our company's e-commerce operations. This role requires a strategic thinker with a deep understanding of online retail, digital marketing, and customer experience. The E-commerce Head will work closely with cross-functional teams to develop and execute strategies that drive online sales, enhance the customer journey, and maximize profitability.

Key Responsibilities:

Strategic Planning:

- Develop and implement the overall e-commerce strategy in alignment with the company's business objectives.

- Identify new opportunities for growth and improvement in the online retail space.

- Stay abreast of industry trends and emerging technologies to maintain a competitive edge.

E-commerce Operations:

- Oversee the day-to-day operations of the e-commerce platform, ensuring seamless order processing, inventory management, and fulfillment.

- Monitor website performance, troubleshoot issues, and collaborate with IT teams for continuous improvement.

- Implement best practices for website usability, functionality, and user experience.

Digital Marketing and Customer Acquisition:

- Develop and execute digital marketing campaigns to drive traffic, customer acquisition, and conversion rates.

- Collaborate with the marketing team to optimize online presence through SEO, SEM, email marketing, and social media.

- Utilize analytics tools to measure and analyse the effectiveness of marketing efforts, making data-driven decisions.

Customer Experience:

- Implement strategies to enhance the overall online shopping experience and customer satisfaction.

- Monitor and respond to customer feedback, reviews, and inquiries in a timely and positive manner.

- Work with customer service teams to address and resolve any e-commerce-related issues.

Sales and Revenue Growth:

- Set and achieve sales targets, driving revenue growth through effective online merchandising and promotional strategies.

- Collaborate with product management to optimize product listings, pricing, and promotions.

- Explore and implement cross-selling and up-selling opportunities to maximize average order value.

Analytics and Reporting:

- Establish key performance indicators (KPIs) for e-commerce operations and regularly report on these metrics.

- Utilize analytics tools to gain insights into customer behavior, sales performance, and website metrics.

- Make data-driven recommendations for continuous improvement.

Qualifications and Skills:

- Bachelor's degree in Business, Marketing, or a related field; MBA is a plus.

- Proven experience in e-commerce management and strategy development.

- Strong understanding of digital marketing, SEO, and analytics.

- Excellent leadership and communication skills.

- Ability to collaborate with cross-functional teams.

- Analytical mindset with a focus on data-driven decision-making.

- Familiarity with e-commerce platforms and technologies.

- Experience in budget management and financial acumen.

- This job description is a general overview and may be customized based on the specific needs and requirements of the hiring company.