Sumadhura Group - Manager - Loyalty Program

About Sumadhura:

With over 30 years of legacy, Sumadhura Infracon Pvt.Ltd. is a trusted name in residential and commercial real estate development in Bangalore & Hyderabad.

Known for our commitment to timely delivery and exceptional quality, we've successfully delivered over 11 million sq ft of projects, with approximately 40 million sq ft under construction and planning stages.

Mr. G. Madhusudhan founded Sumadhura in 1996, driving Sumadhura's expansion beyond residential developments into Commercial, Co-living, Plotted Development, and other verticals.

With 50+ projects and diverse verticals showcases our commitment to crafting ecosystems tailored to meet India's evolving requirements in real estate.

Role Description:

- The Manager - Loyalty Program is responsible for developing, implementing, and managing the company's customer loyalty initiatives.

- This role focuses on creating and maintaining effective loyalty programs to enhance customer retention, engagement, and overall satisfaction.

Key Responsibilities:

1. Strategy Development:

- Develop and execute a comprehensive strategy for customer loyalty programs aligned with overall business objectives.

- Collaborate with cross-functional teams to integrate loyalty initiatives into broader marketing campaigns.

2. Program Management:

- Oversee the end-to-end management of the loyalty program, including program design, implementation, and ongoing optimization.

- Monitor program performance and identify areas for improvement.

3. Customer Engagement:

- Implement strategies to increase customer engagement and participation in the loyalty program.

- Develop and execute targeted communications to promote program benefits and incentives.

4. Data Analysis:

- Utilize customer data and insights to identify trends, preferences, and opportunities for personalization within the loyalty program.

- Analyze program performance metrics to measure effectiveness and ROI.

5. Partnership Collaboration:

- Collaborate with external partners and vendors to enhance the loyalty program's offerings.

- Negotiate and manage relationships with third-party providers.

6. Budget Management:

- Develop and manage the budget for the loyalty program, ensuring cost-effectiveness and maximum ROI.

- Monitor expenses and report on budget variances.

7. Cross-functional Coordination:

- Work closely with marketing, sales, and customer service teams to ensure seamless integration of loyalty initiatives across the customer journey.

- Collaborate with IT to implement and optimize loyalty program technology.

Qualifications and Experience:

- Bachelor's/Master's degree in Marketing, Business, or related field.

- Proven experience of 7 to 8 years in loyalty program management or related roles.

- Strong understanding of customer relationship management and retention strategies.

- Experience in data analysis and familiarity with CRM tools.

Skills and Competencies:

- Strategic thinking and planning skills.

- Strong analytical and problem-solving abilities.

- Excellent communication and interpersonal skills.

- Results-oriented with a focus on achieving measurable outcomes.

- Ability to collaborate and influence cross-functional teams.

Bengaluru, Karnataka, India