Sumadhura Group - Manager - Go To Market

Company Description:

With over 30 years of legacy, Sumadhura Infracon Pvt. Ltd. is a trusted name in residential and commercial real estate development in Bangalore & Hyderabad.

Known for our commitment to timely delivery and exceptional quality, we've successfully delivered over 11 million sqft of projects, with approximately 40 million sqft under construction and planning stages.

Mr. G. Madhusudhan founded Sumadhura in 1996, driving Sumadhura's expansion beyond residential developments into Commercial, Co-living, Plotted Development, and other verticals.

With 50+ projects and diverse verticals showcases our commitment to crafting ecosystems tailored to meet India's evolving requirements in real estate.

In recent years, Sumadhura has been recognized with over 30 awards, including 'Developer of the Year' & 'Excellence in Delivery' at Realty + Awards 2024, "Developer of the Year in the Luxury Category" at Realty+ Conclave & Excellence Awards 2023-24 and "Most popular project of the year - GBTB by Samudhura at Realty+ Awards 2024 and "IT Park Project of the Year - Capital Towers" at 14th Realty+ Conclave & Excellence Awards 2022.

Our mission is to enhance the quality of life and shape the future of real estate development, where legacy, trust, and timely delivery are our hallmarks.

Role Description:

The Manager, Go-to-Market (GTM) is responsible for designing and implementing effective strategies to bring real estate projects to market successfully.

This role involves collaborating with cross-functional teams to develop and execute comprehensive go-to-market plans that drive awareness, engagement, and sales.

Key Responsibilities:

Go-to-Market Strategy:

- Develop and execute strategic go-to-market plans for new real estate projects.

- Collaborate with sales, product development, and marketing teams to align GTM strategies with business objectives.

Product Positioning:

- Define and communicate the unique value proposition of each real estate project.

- Develop positioning and messaging that resonates with target audiences.

Market Research:

- Conduct market research to understand customer needs, preferences, and competitive landscapes.

- Use insights to inform GTM strategies and identify market opportunities.

Marketing Collateral:

- Collaborate with the creative team to develop marketing collateral, including brochures, presentations, and digital assets.

- Ensure consistency in messaging across all communication channels.

Cross-functional Collaboration:

- Work closely with sales teams to ensure seamless execution of go-to-market plans.

- Collaborate with legal, finance, and other departments to address regulatory and compliance considerations.

Launch Planning:

- Plan and coordinate product launches, ensuring all elements of the launch are executed successfully.

- Manage pre-launch and post-launch communication strategies.

Sales Enablement:

- Develop sales enablement tools and resources to empower sales teams with the information and assets needed to drive sales.

- Provide training on product features, benefits, and selling points.

Qualifications and Experience:

- Bachelor's/Master's degree in Marketing, Business, or related field.

- Proven experience of 7 to 8 years in go-to-market strategy, product marketing, or related roles.

- Strong understanding of the real estate industry.

Skills and Competencies:

- Strategic thinking and planning skills.

- Strong project management and organizational abilities.

- Excellent interpersonal and communication skills.

- Results-oriented with a focus on achieving measurable outcomes.

- Ability to work collaboratively with cross-functional teams.