Posted By
Posted in
Sales & Marketing
Job Code
714552
We are looking for a dynamic and passionate Product Marketer with telecom knowledge to join our growing team. The person is expected to be hands-on with the latest Marketing practices, tools and techniques. Out of the box thinking, and a go-getter attitude is a must.
Some of the key responsibilities include:
- Working closely with Product Management and Corporate Communications to develop positioning and direction through market & competition analysis.
- Designing, executing and owning lead generation campaigns that support revenue goals.
- Developing marketing content around the website, collateral (brochures, infographics, datasheets, whitepapers, case studies, presentations, videos, etc.), interactive demos and multimedia presentations.
- Launching new products and new versions of existing products to the market.
- Working with Pre-Sales and Product Management to conduct feature-led and knowledge imparting webinars.
- Leveraging social media for effective product promotion and brand image enhancement.
- Identifying suitable industry recognition awards and building strong nominations on behalf of the organization.
- Establishing product messaging to complement overall company vision and direction.
- Designing and delivering sales enablement training to Sales-org.
- Working with Sales-org to grow product referral base and focusing on account-based marketing to enhance revenues from existing accounts.
- Conceptualizing and executing innovative means of engaging prospects and customers.
- Branding for exhibition booths, handling event logistics and ensuring successful participation in industry events.
- Working with customers and prospects to conceptualize and create agendas and presentations for user meets and regional summits.
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Posted By
Posted in
Sales & Marketing
Job Code
714552