STUDY SQUARE EDUCATION - Specialist - Digital Marketing

Company Description:

- Study Square is an international student placement consultancy that offers a range of educational opportunities for international students across various countries.

- From admission counselling to student visa guidance and accommodation arrangement, we provide comprehensive support throughout the student lifecycle.

- Our services cover a variety of courses in locations like Australia, Canada, Ireland, New Zealand, UK, Europe and USA.

Job Title: Digital Marketing Expert

Location: Ludhiana/Jalandhar/Chandigarh/Ahmedabad (Full Time WFO)

Job Overview:

- As a Digital Marketing Expert at Study Square, you will be responsible for developing, implementing, and managing marketing campaigns that promote our services & assist in the lead generation.

- You will drive brand awareness and customer engagement through various digital channels.

- The ideal candidate has a passion for marketing and the ability to analyse and optimize campaigns for maximum results.

Key Responsibilities:

- Develop and execute digital marketing strategies across channels, including SEO, PPC, social media, email marketing, content marketing, and display advertising.

- Manage and optimize digital advertising campaigns to drive traffic, leads, and conversions.

- Create and curate engaging content for social media.

- Monitor and analyse website traffic, conversion rates, and other key performance indicators (KPIs).

- Use data-driven insights to improve campaign performance and generate reports on digital marketing ROI.

- Collaborate with the design and content teams to produce creative and compelling marketing materials.

- Work closely with business development teams to align marketing efforts with overall business objectives.

Required Skills & Qualifications:

- Master's degree in Marketing, Business, or related field.

- Minimum 5 years of proven experience as a Digital Marketer or similar role.

- Strong understanding of digital marketing channels (SEO, PPC, content marketing, social media, etc.

- Experience with Google Analytics, AdWords, social media management tools, and email marketing platforms.

- Knowledge of content management systems (CMS), HTML, and other web technologies is a plus.

- Creative mindset with attention to detail and problem-solving skills.

- Prior working experience with marketing automation tools.

- Knowledge of graphic design tools (Adobe Suite, Canva, etc.) is a plus.

Work Schedule: 5-Days work week

Notice Period: Immediate joiners preferred.