Strategic Planning and Execution:
- Develop and enable successful execution of business strategies to achieve the revenue targets for the year.
- Identify and evaluate revenue diversification opportunities to drive business growth.
- Contribute to aligning business goals with the overall organizational strategy by providing relevant input and direction.
Revenue Diversification and Innovation:
- Identify and evaluate opportunities for revenue diversification beyond traditional ad sales models.
- Provide relevant inputs on creating innovative & impactful advertising and sponsorship formats that leverage the company's brand power, audience reach, and unique editorial strengths.
- Be at the forefront of industry trends, exploring and implementing emerging advertising solutions (e.g., native advertising, programmatic buying, branded content).
- Set industry benchmarks by pioneering groundbreaking advertising and sponsorship concepts that redefine engagement and ROI for clients.
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