Strategy Associate/Market Research Analyst - MedTech Domain

Job Description:

Job brief A detail-oriented Market Research Analyst from MedTech domain, Role will involve providing valuable insights to support programs in their decision-making processes related to product designs, pricing, and promotions. As a Market Research Analyst, you can independently analyze qualitative data, identify trends, assess strategies, and evaluate competition, with the goal of enhancing competitiveness.

Your responsibilities will include gathering and interpreting market research data, generating reports, and presenting findings to stakeholders. We are looking for a self-motivated professional with strong analytical skills and a deep understanding of market dynamics (specifically in Med tech domain) to help us make data-driven decisions to optimize our products and strategies.

Responsibilities:

- Collect data on consumers, competitors and marketplace and consolidate information into actionable items, reports and presentations

- Understand business objectives and design surveys to discover prospective customers' preferences

- Compile and analyze statistical data using modern and traditional methods to collect it

- Interpret data, formulate reports and make recommendations.

- Use online market research and catalogue findings to databases.

- Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation.

Requirements and skills:

- Proven Market Research Analysis experience preferably in the MedTech industry

- Ability to interpret large amounts of data and to multi-task- Effective communication and presentation skills

- Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office- Search engines, web analytics and business research tools acumen-

- Familiarity with CRM programs

- Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)- Working knowledge of data warehousing, modelling and mining

- Strong analytical and critical thinking- BS/ MS degree in Statistics, Marketing, Market Research, or related field

Qualifications: MBA