Strategic Marketing Manager - BPO/Hospitality

Job Overview:

- Responsible for all aspects of marketing initiatives and will be accountable & responsible for developing and driving marketing initiatives to create pipeline, pipeline conversion and increased brand awareness.

- Develop and manage the annual marketing plan and budget. As custodians of the marketing plan you will direct and support integrated and multi-touch marketing activities to drive Demand Waterfall activities for sales leading to increase demand for Co's service in the chosen markets..

- The Marketing Manager/Lead will also be responsible for tracking, analyzing, monitoring and communicating success and delivering ROI for all marketing activities.

- The role requires cross-functional interaction with the Sales, Business Development, Practice, Solutions, Digital & Marcom team. The role requires a broad range of skills to be successful including marketing, communications (written, verbal), and data analytics. In addition we need the individual to have experience /exposure into event management, online marketing, direct marketing, vendor management and campaign execution.

Responsibilities Include:

 - Developing and delivering marketing campaigns to generate leads, maximise conversion rates and generate demand among prospects and within the customer base

 - Forecasting, measuring, analyzing and reporting the impact of demand creation activities

 - Working cross-functionally with external vendors, Digital as well as MarCom team to increase brand awareness and demand for Co's service on online as well as offline medium.

 - Direct and adhere to marketing budgets to achieve pipeline objectives including the tracking, monitoring and reporting of marketing spend, relative to pipeline performance.

 - Evaluate, select and manage outside vendors that participate in the development and execution of demand creation programs.

 - Work cross-functionally with Leadership Team, Business Development and others to identify, target and execute events such as conferences, seminars, trade shows, email campaigns and webinars.

 - Work with Account Management to develop and execute client based marketing programs & events to drive additional revenue, client satisfaction, and client referrals.

 - Be aware of, and comply with, all corporate policies.

 - Juggle multiple projects in a dynamic, high-pressure environment

Qualification, Experience & Skill Sets:

1. 5-8 years marketing experience in BPO/ITES or RPO or Service or Luxury or Hospitality Industry.

2. Experience creating and implementing proven successful, demand creation, lead nurturing and pipeline acceleration programs.

3. Ability to leverage digital marketing including SEO/SEM.

4. Experience in brand management, content marketing, content development and management.

5. Experience/Exposure with MS Office applications, CRM (Oracle CRM), marketing automation (Eloqua or a similar tool), web analytics (Google Analytics/Demandbase) and business intelligence tools.

6. History of budget management.

7. Job Specific Specialized Knowledge & Skills:

8. Action oriented and independent

9. Organizational skills and ability to prioritize numerous tasks, events etc

10. Cross group collaboration

11. Dealing with ambiguity

12. Flexibility and willingness to work on a broad variety of tasks

13. Strong communication and interpersonal skills and ability to work with different personalities

14. Willingness to work from time to time over extended hours in order to achieve goals set by immediate manager or demanded by key customers

Critical Competencies:

15. Analytical Skills

16. Business Acumen

17. Attention to Details

18. Flexibility

Remuneration :

An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well defined career path. An excellent package will be on offer for the right candidate, including an above industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader

Contact Person Name, Address & Nos.:

P.G.Ganesh
Perfect Placer
Mobile 9873663105