Strategic Manager - Influencer & Retailer Loyalty Program

Role Overview:

Lead the development and execution of strategic initiatives for influencer and retailer loyalty programs, ensuring alignment with overarching business goals and driving engagement and retention.

Key Responsibilities:

1. Program Development and Strategy:

o Influencer Loyalty Program:

- Design and implement a comprehensive influencer loyalty strategy that aligns with business objectives.

- Identify and engage key influencers to maximize program impact.

- Utilize data-driven insights to refine and enhance program effectiveness.

o Retailer Loyalty Program:

- Overhaul and develop a retailer loyalty program strategy to meet business goals.

- Collaborate with cross-functional teams to ensure seamless execution and integration of loyalty initiatives.

- Define and implement various bonus campaigns to boost retailer engagement and onboarding.

2. Cross-Functional Collaboration:

o Work closely with sales, marketing, and other relevant teams to ensure cohesive program execution.

o Align loyalty initiatives with broader marketing campaigns to enhance overall impact.

o Onboard and manage vendors to support program development and execution.

3. Data-Driven Decision Making:

o Leverage insights from loyalty programs to inform strategic marketing decisions.

o Ensure fact-based decision-making by showcasing trends and knowledge derived from program data.

o Monitor and analyze program performance to continuously improve and adapt strategies.

4. Training and Development:

o Develop training programs for sales teams to ensure effective program implementation.

o Monitor activation and engagement metrics before and after training sessions to measure impact.

5. Reporting and Analysis:

o Oversee daily, weekly, and monthly reporting on program performance.

o Provide strategic insights and recommendations based on data analysis to senior management.