CoE - Direct Sales Vertical - Head Strategic Initiatives Title : CoE - Direct Sales Vertical - Head Strategic Initiatives Positon Reports to : CoE - Direct Sales Reporting relationship : This is a IC role Base location : Mumbai, Corporate HO The Role: The position shall be responsible for: a) CoE Sales strategy / planning / design b) GTM strategy c) Trade and Partner Management d) Field sales/distributor management experience e) GTM planning (sales development) f) Trade marketing g) Developing sales strategies in driving end to end Freelance Sales consultant program h) Execute various sales campaigns Key Responsibilities: - Sales designing &Sales strategy as a part of the CoE - Trade and Partner Management - Schemes, Pricing, ROI and Growth. - Sales development both for Partner as well as CRC - Drive freelance sales consultant program along with Profit Center Heads (PCH) on both revenue and growth - Drive sales campaign & projects for both CRC & Partner channel - Designing and executing BTL activities across channels - Oversee and manage end to end Leads across sources (demand / supply - digital / SAS/CLTV etc.) - Study and evaluate different campaigns, coordinate with vendors and marketing teams & regulate / control cost Job Responsibilities: Sales Freelance Model: - Monitor the productivity of active SC's - Design strategies to retain the operative SC's - Coordinate with Talent Acquisition team and ensure the required number of SC's are empaneled every month. - Coordinate & ensure through the training team, that all empaneled SC's are trained - Build engagement and Rewards & Recognition (R&R) platforms Campaign Management: - Evaluate and measure the efficacy of the campaign and invest in right BTL activities - Create integrated marketing campaigns based on market segments to attract / gain new customers - Ensure all campaigns run are as per the brand guidelines - Record and analyze campaign vs leads vs conversion (sale) - Participate on trade shows, exhibitions and sales promotional events and design both digital as well as print campaign periodically. - Determine sales enablement priorities by interacting with the PCH / BH and drive productivity and growth of Direct Sales People & Process: - Set up process for newly empaneled SC's - on-boarding, training and engagement. - Be a facilitator and cater to the need of sales team & Business Partners - Manage relationship and work along with RMs/PCH / BH and Marketing team. - Ensure brand promotion and protection from all legal terms Qualification | Skill | Work experience: - Master's in Business / Sales Management from reputed university / B school. - 5 to 10 years proven skills in Marketing & Sales, with a minimum of 4 years in leadership role in driving BTL activities and Lead Management at Pan India level in insurance or housing or product based organizations - Good communication skills (verbal, written and presentations), Analytical skills, including ability to translate complex ideas into recommended programs, initiatives and outcomes; provide sound business justification to support executive decision-making - Ability to manage several marketing campaigns simultaneously - Good understanding of current market trends and territory - Excellent interpersonal skills & engaging with people - Working knowledge of Digital Applications / Dashboard / MS office Target Industry:FMCG/ FMCD / Telecom/ Insurance / D2C organisations

Mumbai

Strategic Initiatives Head - CoE - Direct Sales Vertical - FMCG/FMCD 

Strategic Initiatives Head - CoE - Direct Sales Vertical - FMCG/FMCD  ,Job Description for Strategic Initiatives Head - CoE - Direct Sales Vertical - FMCG/FMCD  in Xperia Executive Search LLP in  Mumbai for (5-12) years of experience. Apply Now!

Job Description for Strategic Initiatives Head - CoE - Direct Sales Vertical - FMCG/FMCD  in Xperia Executive Search LLP in  Mumbai for (5-12) years of experience. Apply Now!