Strategic Alliance Manager

Job Title : Strategic Alliance Manager

Location : Pune

Experience : 11 to 15 years

Notice Period : 30 Days

- Work in India Night Shift (6.30 pm to 3.30 am IST) to match with US Eastern Time.

JD :

The Strategic Alliances Manager (SAL) plays a key role in driving acquisition and revenue through our extensive and varied partner portfolio.

Working closely with the Partnerships and wider Marketing team you'll be responsible for managing crosschannel marketing initiatives for a range of our partners with a particular focus on generating leads from partner ecosystem

Primary Responsibilities

Acquisition

- Create and implement the strategy for the partner out-reach program through email marketing, referrals and other channels

- Identify the partners based on the set identification parameters and deliver presentations explaining the product, benefits and partnership model

- Explore new pilot programs and breakthrough opportunities to promote

- Follow up rigorously with partners and get them to sign-up for the partnership agreement Engagement & Retention

- Manage programs to maintain loyalty of our current partners

- Create and manage partner communications calendar to educate and engage our partners on weekly/monthly basis

- Send co-branded collateral to partners. Explore the possibility of doing joint webinars, blogs, case studies, newsletters, press releases, infographics etc.

- Work with the partner on CRS methodology (Customer retention score)

- Develop sales support material and work hand in hand with the marketing team

- Set up sales training for the account managers at the Partner

- Educate and engage partners on new feature releases, case -studies, blogs published etc. Demand Generation

- Through continuous partner engagement program and CRS methodology generate leads (clients) from partnership

- Manage Business Development Managers who do the prospecting

- Reach out to clients either through the partner or directly based on permissions and pre-agreed norms

- Based on the qualification parameters set up demo meetings with the sales team

- Follow up with the lead after the meeting is done until the agreement is signed

Reporting

- Manage reporting on partner acquisition, engagement and demand generation

- Regularly update status of all partnerships; clearly define the stage each partner is at

- Maintain a list with status of all client partnership prospects + signed partnerships

- Maintain a list with status of all leads + signed agreement

Job Requirements -

- 10+ years of experience in managing Alliance.

- Track record in delivering revenue results

- Ability to manage multiple and competing objectives, demonstrated ability to adapt quickly to change, ability to prioritize and juggle to consistently meet multiple, short deadlines

- Excellent written and communication skills

- Bachelor's degree or master's degree in Marketing, Business, or a related field

- US VISA is preferrable