Stockal - Lead - Marketing

Role :

The Marketing lead position is for someone who lives and breathes social media. If you know how to capture the attention of targeted audiences in the online world inundated with content, this role is for you. If you are someone who herself/himself is super-active on social media and has worked with brands to boost their organic acquisition, driving traffic through major online platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, Reddit and everywhere you can find the relevant audience, email us now!

Responsibilities :

- Build, develop and promote a strong digital marketing practice and improve and facilitate branding and leading planning and execution of digital marketing channels

- Social media management: Define & draw out the strategy for all Social Media channels, drive community/supporter engagement through engagement/response, relationship building, earned engagement.

- Manage and execute social media and blog calendar.

- Ideate and execute potentially viral campaigns

- Listening & monitoring sentiment on the internet and action plans to achieve month on month growth in key metrics

- Influencer outreach: Identification of and connection to members of the community and influencers to grow reach and build a network of advocates.

- Responsible & accountable for Online Reputation Management for the company.

- Assist with additional visual marketing content creation projects as needed: work with agencies to develop & publish content.

- Bring energy, ideas and fresh perspective to a team that values all three.

- Growing ad volumes and revenues across platforms

- Optimizing campaigns across multiple channels to deliver the best return on investment

- Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset

- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- Build and run A/B tests

Requirements :

- Post graduation from a top-tier institute or graduation from a premier engineering institute, with at least 4 years of work experience

- Proven experience in running a performance-focused digital marketing

- Growth-hacking mindset with experience in running digital marketing experiments

- Solid understanding of conversion, funnel management and online customer acquisition

- Work experience in e-commerce or fintech will be preferred