SteerGrowth - Head - Growth Marketing

The candidate would be responsible for developing and executing strategies that elevate a company's brand image while driving significant customer acquisition and revenue growth.

Brand Strategy Development:

- Defining and refining the brand identity, messaging, and positioning to resonate with target audiences.

- Creating brand guidelines to ensure consistent visual representation across all marketing materials.

- Managing brand reputation through proactive communication and crisis management.

Growth Marketing Initiatives:

- Identifying and analyzing potential customer segments to develop targeted marketing campaigns.

- Implementing data-driven marketing strategies across multiple channels like social media, email, SEO, PPC, and content marketing.

- Conducting A/B testing to optimize campaign performance and maximize ROI.

Customer Acquisition and Engagement:

- Developing customer acquisition funnels to attract new leads and convert them into paying customers.

- Designing customer nurture campaigns to foster engagement and loyalty throughout the customer lifecycle.

- Leveraging marketing automation tools to streamline customer interactions and personalize communication.

Performance Analysis and Reporting:

- Tracking key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and customer lifetime value.

- Analyzing campaign data to identify trends and opportunities for improvement.

- Preparing comprehensive reports to communicate marketing performance to stakeholders.