SteerGrowth - Head - Growth Marketing

KRA:

1.Develop and implement strategic growth initiatives to acquire and retain customers, increase revenue, and drive business expansion.

2.Lead efforts to optimize the conversion funnel and improve conversion rates at each stage of the customer journey.

3.Drive user acquisition through various marketing channels such as digital advertising, SEO, content marketing, email marketing, social media, and partnerships.

4.Analyze data and metrics to track the performance of growth initiatives, identify trends, and gain insights into user behavior.

5.Experiment with new ideas, strategies, and tactics to drive growth and improve performance, fostering a culture of experimentation and innovation within the growth team.

6.Collaborate cross-functionally with product, sales, customer success, and analytics teams to align growth initiatives with overall business objectives and ensure a cohesive and integrated approach to growth.

7.Manage the growth marketing budget effectively, allocating resources to different initiatives and channels based on their potential for driving growth and ROI.

8.Lead and mentor a team of growth marketers, providing guidance, support, and professional development opportunities to help them achieve their goals and objectives.

9.Track and monitor key performance indicators (KPIs) to measure the success of growth initiatives, providing regular reports and insights to senior management to demonstrate the impact of growth efforts and make recommendations for optimization.