State Head - Sales - Liquor/Alco Beverage Firm

State Head Sales (Liquor)

Channel Management :

- Providing complete assistance to the dealers within the assigned territory to ensure secondary sales for e.g. timely product supply, brief of product USP, price structure, and advertisement material supply.

- Ensuring that all the communications are documented to avoid any verbal commitments given to channel partners on account of product pricing, schemes, cash discounts, sales-collection linked benefits, etc.

- Serving the requirements in the quickest time to ensure dealer satisfaction on issues pertaining to customer service, logistics, accounting, etc.

- Endeavouring for settlement and recoveries of old & disputed accounts.

- Outlet expansion and range selling - targets and opportunities.

- Organizing distributor R&R every half yearly

Business Development :

- Interacting with all channel & team on regular basis for generating desired sales volume.

- Identifying opportunities for improving retail sales.

- Interacting with Marketing & Brand Development Department on regular basis and coordinating all activities with them in terms of POPs, samplings and other brand development initiatives.

- Keeping track of local events and celebrations to explore the possibilities of getting associated with it to improve brand image and sales.

- Ensuring successful launch of new products by taking care of pre-delivery inspection, product introduction, USP brief, price and scheme guidelines.

- Planning and execution BTL activities in coordination with marketing, sales and service team members.

- Gathering market intelligence and providing strategic input to Marketing & Category Heads for further action.

Planning & Management :

- Identifying potential markets/dealers, trade opportunities & recommending new business development plans.

- Preparing the product-wise, segment-wise, area-wise and dealer-wise sales forecasts for the territory assigned on the basis of historical data/marketing size and sales trend.

- Monitoring the stocks inventory sales and collection on a daily basis and providing necessary support to the team for successful achievement of the business plan.

- Planning in advance the BTL activities (schemes, sampling, CPs, MDP etc.) which suit the local market.

- Formulating monthly tour plan & schedules for team members for better coverage of territory and frequently meeting trade partners.

Team Management :

- Identifying the training needs and planning/imparting training programs to sales associates.

- Demonstrated abilities in training, team building, and driving front liners to achieve goals.

- Ensure the team is fully aware of their roles, responsibilities and monthly priorities.

- Ensure the team is adhering to work timings, daily report submissions and professional approach to all customers.

- Developing and implementing the go-to-market strategy with regards to targets to achieve goals.

- Allocating budgets and plan for expanding the market and improving market share.

Training & Development/MIS :

- Arranging to provide product basics training, structured performance tracking for timely decision.

- Educating the team on the trade schemes, consumer offers, price circulars, etc. for greater clarity.

- Preparing MIS reports based on product performance, feedback on quality, competitors' network, scheme promotional activities, pricing, product launches and regularly communicating the same.

- Generating and submitting all prescribed reports (daily sales report, dealer's outstanding tracking report, dealer-wise, town-wise target vs. performance and old recovery settlement status) for every region.

Qualification and Experience :

- MBA with 12-15 years of Sales in Alco Beverage Industry.

- Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.

- Proven ability to drive the sales process from plan to close.

- Strong business sense and industry expertise.

- Successful experience in consistently meeting or exceeding targets.

- Good Interpersonal Skill.

- Good Communication Skill.

- Knows the fundamental or general understanding of concepts.

- Has broad job knowledge knows and applies the full range of concepts and practices.

- Has broad/working knowledge of the subject.

- Candidate should use concepts in day-to-day practices.

- Candidate is certified functional expert with strong knowledge of concepts.

- Candidate is subject matter expert and has command over the subject/concepts.

Remuneration :

An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well-defined career path. An excellent package will be on offer for the right candidate, including an above industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader.