State Head

About the job:

Responsibilities:

- Lead the general trade sales teams in translating strategy into sales business plans and go-to market strategy within budgeted costs.

- Prepare and maintain annual sales & distribution plans to deliver budgeted revenue, Profit and Brand equity targets for the year based on category and channel.

- Enhance market penetration by setting up and managing the General trade distribution.

- Distributor and Retailer Relationship Management: Cultivate and maintain strong relationships with distributors, retailers, and other key stakeholders, ensuring alignment with our brand values and objectives.

- Market Expansion: Identify new market opportunities, channels, and potential partners within the general trade sector to increase brand presence and sales.

- Monitor sales performance, analyze trends, and identify opportunities for improvement.

- Sales Strategy Development: Develop and implement a comprehensive sales strategy to achieve revenue and market share goals within the general trade segment.

- Collaborate with distributors to strengthen relationships and drive business growth.

- Develop market entry strategies for new product launches or expansion into new territories