Lead - Quantitative Research for Star Bharat - Programming Strategy & Insights
Exp required : ( Media Background Only) - BARC exposure is a must
KEY RESPONSIBILITIES :
- Using Data to help create better content. The data set is not restricted to TV data but Hotstar, viewer tracking data
PERFORMANCE MEASURES :
- Responsible for managing channel P/L.
- Identifying strategic levers for growing the viewership of the channel using BARC, ZAPR, Hotstar and Tata Sky data.
- Planning the channel FPC to ensure we deliver market share
- Ownership of RODP goals.
- Using technology to enable engagement on the channels.
QUALIFICATION : Post Graduate with experience in data analytics, handling projects with many stakeholders. Statistics background preferred.
KNOWLEDGE AND SKILLS :
- Passion for data analysis ins all forms
- Comfortable working with large volumes of datas
- Experience of Big data will be plus.
PERSONAL ATTRIBUTES : Attention to detail
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